The construction sector of Samsung C&T Corporation is No.1 construction firm in Korea. Its recognition is low in the overseas markets. Therefore, the construction sector of Samsung C&T Corporation was planning attractive global advertising campaigns in 2012 to jump up to be a leading construction firm in the world and raise brand awareness. And the advertising campaign structure whose messages can be expanded by delivering value to rationalist approach which focuses on results because the core target is ordering organizations and partners, not ordinary persons. Overseas advertisements of Samsung C&T Corporation consist of the total 4 ones of Burj Khalifa, Incheon Bridge, Qurayyah in Saudi Arabia, and integrated advertisement and are being published in overseas construction technical magazines.