HWAYO is a modern interpretation of 700-year old Korean liquor tradition coming in a new design reflecting modern-day understanding of Korea’s tradition and beauty to let the world know the excellence of Korean spirits. HWAYO, meaning exquisite liquor brewed with fire through low-temperature reduced-pressure distillation, is traditional Korean pure rice spirits with excellent taste and aroma gained after being fermented long in earthware. HWAYO’s design concept is to materialize the image of Korea’s spirits by adding modern interpretation of Korea’s traditional elements.